Forever Watch UK publishes independent editorial content about watches, watch design and the replica watch market. This policy explains how we approach research, comparisons, sourcing and corrections.
Accuracy Before Marketing Language
Watch articles often contain detailed information about case dimensions, movements, complications, materials and reference numbers. We aim to check these details before publication and to distinguish clearly between specifications of an original watch and characteristics of a replica.
Terms such as AAA, 1:1, Swiss made and super clone may appear when discussing language used in the replica market. Their appearance does not mean Forever Watch UK treats them as independently verified quality standards.
Original Watch Specifications
When discussing Rolex, Omega, Breitling, TAG Heuer, Patek Philippe, Audemars Piguet, Hublot or another manufacturer, information about the genuine reference may be used to establish a design and technical benchmark.
A genuine watch having a particular movement, case material, water-resistance rating or certification does not mean that a replica automatically has the same specification.
Research and Sources
Our research may include manufacturer information, historical material, publicly available specifications and established watch publications.
External information is used as a basis for research rather than as text to reproduce. Articles should add independent explanation, comparison or editorial context.
No False First-Hand Claims
We do not describe a watch as hands-on, personally tested or inspected unless the writer genuinely had that experience.
When an article is based on published specifications, photography or research rather than direct handling, the language should make that distinction clear.
Corrections
If a factual error is identified, we may update the article to improve its accuracy. Material corrections can include reference numbers, movement information, dimensions, launch dates or other technical details.
Readers can report possible errors through our Contact page.
Editorial Independence
Editorial conclusions are based on the subject being discussed rather than on a requirement to praise a particular watch, brand or product.
Forever Watch UK is independent of the watch manufacturers referenced in its articles unless a relationship is specifically disclosed.